BRITISH hip hop artiste MIA's obscene gesture in the Super Bowl half-time show is spurring apologies from NBC and the NFL. But it isn't immediately registering as a moment that viewers latched on to.
The digital video recorder maker Tivo said yesterday that there wasn't an appreciable bump in viewers who played back the moment where MIA extended her middle finger during Madonna's performance of Give Me All Your Luvin' on Sunday night's show.
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Tara Maitra of Tivo said the company would check to see if more people play back the moment on Monday after there was publicity about it. Tivo has 2 million customers in the US.
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